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Why JPR Communications? |
For some very good reasons.
We know these markets.
JPR Communications specializes in high-tech accounts.
We understand technology, the market, the issues, the publications, and the users. As a result of this specialization, we believe we have the strongest relationships with the editors and analysts you need to reach. Our in-house writing capabilities are unsurpassed and our client articles are published consistently in the most important publications.
JPR offers a wide range of services.
Our services include strategic marketing planning, competitive information services, presentations and speeches, newsletters and internal publications, conference/event planning and execution.
You will always work with a principal of the agency.
Working with JPR means you will not have to go through an extensive learning-curve delay (we "hit the ground running") due to inexperience. Your key personnel will not have to spend needless time providing information for technical and/or market-oriented articles.
We never use an off-the-shelf approach to public relations.
Our approach is to create specific goal- and phase-oriented programs. We combine carefully planned strategies with time-proven methodologies. We establish key management personnel as industry spokespeople by establishing relationships for them with editors and analysts.
Editors know to call JPR first.
When working on technology articles, editors know with one phone call to our offices, they can obtain nearly all of the information they need, and get to talk with several companies instead of just one. And, our computerized editorial calendars further ensure inclusion of our clients in articles pertaining to their business.
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| The Ingredients
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• News release mailings on a consistent basis
• Company by-lined articles
• Tutorials/Positions/Pieces
• Interviews of key personnel with press and analysts
• Editorial Tours, Events
• Speaker placement at major events
• Tenacious Pursuit of Editorial Coverage
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| Experience Pays Off
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• Specializing in technology accounts
• Close working relationships with editors
• Close working relationships with analysts
• In-house writing capabilities
• Top-tier freelance writers who know technology
• Knowledge of the technology market
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| Creating New Challenges
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• Tactical planning in 4 to 6 month increments:
• Develop plan to accomplish realistic goals for the time period
• Upon successful completion, new program put into effect
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| Creativity
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With less publications, less editorial space, creativity is a must, and we pride ourselves in the many exciting and creative corporate and product launches we've done on behalf of our clients such as:
• Creative remembrance pieces
• Audio tapes
• Party in a box
• Unique informal and formal get-togethers
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Formulating
Successful Strategies
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• Editorial Understanding
• Custom Client Programs
• Complete Marketing Services
• Instant Communications and Response
• Measurable Results!
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 View JPR clients
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