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Executive Reporting |
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ExecuTrak
Features:
Board-level reporting
Details public relations campaign ROI and mission effectiveness.
Activity monitoring
Features types of coverage, ad equivalency, quantitative category coverage, what media outlets are covering your company (internet, magazine, newspaper, etc.), which editors cover your company and which do not.
Internet Search Index (ISI)
The ISI is a non-biased indicator of user search interest used to determine high awareness market segments and competitive vendor awareness.
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MarketTrak
Identifies:
Target market
Identifies what market segment should your company target.
Hot market segments
Identifies the most popular segments in the industry, from an editorial perspective,
and which segments in your market receive the heaviest coverage.
Market Mindshare
Identifies how much analyst/editorial mindshare your company has in a specific market and which technologies are fading in mindshare - which are gaining.
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AnalystAnalyzer
Discover analysts strengths and weaknesses
This report gives a detailed breakdown of the strengths and weaknesses of the most popular trade analysts covering the storage industry.
Identifies:
• Which analyst firms are right for your company.
• Which cover your segment and in what quantity.
• Which analysts will provide your company with the highest ROI,
in terms of media visibility and services.
• Which analysts are most appropriate at your business stage.
• The strengths and weaknesses of the various analyst firms.
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BusinessGauge
Develop & monitor targeted campaigns
Develop campaigns appropriate for the business audience
and monitor their success with detailed business coverage reporting also featuring individual event ROI.
Access to powerful contact lists
Reach the industry's most powerful contact list of business editors at leading newspapers, magazines, radio and television stations with your news.
Leverage key relationships
Utilize JPR relationships with Bloomberg, Dow Jones, Barron's, Investor's Business Weekly, Forbes and other key business publications.
 JPR delivers measurable results
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